A recent report showed that 54 percent of consumers prefer to see branded video content from companies, 55 percent of video content consumers pay attention to the shared content (avoid skimming) and 82 percent of IP traffic is represented by video. If you are a marketer, video marketing isn’t something you can afford to ignore.
When it comes to sustainable business growth, video marketing is a cost-effective and highly beneficial way to interact with the target audience and grow your brand. Today, you don’t need years of experience in videography to create excellent marketing videos for your brand. Video editing tools like Spiel have made it easier for marketers and business owners to reap the benefits of video marketing.
Here is how video marketing can grow your business.
Marketing videos get more engagements
Advances in e-commerce and the sophistication of digital communication technologies allow businesses to launch and evolve content processes which receive much beyond any generic expectations of a standard, typical salesperson driven approach. Video also does not include the usual hold times for salespeople to build a rapport with your customers, thereby enhancing
Advances in e-commerce and the sophistication of digital communication technologies allow businesses to launch and evolve content processes which receive much beyond any generic expectations of a standard, typical salesperson driven approach. Video also does not include the usual hold times for salespeople to build a rapport with your customers, thereby enhancing your customer base as a whole, whether you like it or not. It is also a very effective means of showing potential customers what you have to offer without the hassle of expensive, and often frustrating, newsletters.
Convey information more efficiently
Consumers are searching for answers, information, and entertainment online. Without the hassle of having to deal with product technicalities, sending them a “Frequently Asked Questions” (FAQ) page is an ideal tool for guiding a prospective customer to what you offer and how they can purchase it. But the question and answer format for videos and photos help customers get answers to typical questions in a couple of minutes. This is a more efficient way of answering your target consumers’ questions.
Video marketing increases conversion rates
The best aspect of video marketing is that it is a very positive way of welcoming your first time visitors and keeping them informed about the latest events and updates. Since video provides the communication process apart from delivering information to prospective visitors, it is a much easier medium for you to let the customer know that you are real, present, working efficiently and keep in touch with them until then.
A recent report from HubSpot revealed that video marketing is an investment every brand should be making. Having an excellent video on your business website landing page could potentially increase your conversions by 80 percent. Besides, watching a highly compelling video presenter in a marketing video can successfully influence purchase behavior and probably persuade a target client to convert into a lead, and eventually purchase from your brand.
Keep in mind that this information doesn’t discredit the text content on your business website. Video marketing is an integral part of any effective content marketing strategy. Video conveys the intended emotions and that makes it a powerful marketing tool for businesses. When it integrated into a business’s overall strategy, video marketing can drive conversions and sales.
More consumers are watching video content
Video content is growing very fast, enjoyable, and relevant depending on the target audience. YouTube videos, explainer videos on company websites, and other types of videos are gaining more audience each day. So, the number of consumers who prefer watching a video guide instead of reading a text guide is increasing. Therefore, implementing video marketing as part of your marketing efforts gives you the chance to reach a wider audience.
Video marketing becomes very effective when it delivers information to the customer in a timely manner. Besides, watching a ten-minute video is equivalent to reading numerous pages of content. So, a short video could successfully pass information that could have been numerous pages. Generally it also gives you the opportunity to advertise specials such as discount offers and batch discounts, whenever you like.
If optimized well, marketing videos can be indexed by Google and other search engines
As a marketer, you should take the time to create and optimize your marketing videos for Google and other search engines. This is an effective way to bring organic traffic to your marketing videos. It’s important to choose the right video platform, create a highly engaging thumbnail, ensure that the video is on a relevant and search engine optimized page, and write catchy titles and descriptions. Generally, there is a lot to cover before your videos could start getting traffic, but the effort is worth it.
If you plan to upload your content to YouTube, it is recommended to include relevant links in your video description. This is another way of using your marketing videos to send traffic to your business website. Be sure not to add too many links because the viewer might feel like they are being hassled with links and ads.
Video helps with branding and building consumer trust
Video content can offer a personal, engaging, and holistic connection quicker than with a web copy. However, these two mediums must be used in tandem to successfully present your brand as helpful, human, and knowledgeable. Video content can help achieve this.
If you offer additional content that is helpful and responds to your target consumers’ questions, they will start reviewing you as an expert and this creates trust. This is what inbound marketing is all about – creating consumer trust and using it to forge lasting relationships. Video content also educates and since most consumers are looking for products of information, the chances are that they will trust you if they find insightful video content.
In Conclusion
Different aspects of video marketing such as live video are increasingly popular. For instance, live streaming on Instagram live on Facebook has become a common thing for celebrities and their businesses. That means you can successfully capitalize on video marketing to gain further benefits in your target industry as more people are watching or using these videos. You can use them to drive conversions and sales in your business.
