In celebration and promotion of the creativity, entrepreneurship, and talent of the local and global fashion industry, the Kingdom is holding its annual Fashion Futures event, a major International conference at Riyadh’s City Hub starting on Nov. 17. Hosted by the Fashion commission, this 3-day event will be a mix of talks, panel discussions and Q&As from renowned speakers and industry influencers around big topics like sustainability, entrepreneurship, diversity, culture, and innovation.

The event is not just about sparking a conversation around the world of fashion and its future, it’s also about sharing skills and insights into the special craft through a collection of masterclasses and workshops led by fashion leaders. The most exciting course will be given by Abdullah Abo Milhim, a professor at the Italian design school Istitutio Marangoni, who will place a lens on the business side of fashion and lead a class that will focus on innovation trends and merchandising.

Bringing more fashion education to the forefront will be Accademia Costume & Moda, a renowned Italian fashion school that will offer masterclasses in everything from visual merchandising to brand development. Fun surprises are also part of the Fashion Futures event with fashion pop-up shops as well as a Swap Shop concept opening to the public. With such an eclectic collection of activities and attendees, the event is a great way to place a big, celebratory lens on the fashion world at large.

If you are a fashion enthusiast and want to participate in this global event, registration is now open through Fashion Futures’ official Instagram account.