Launched in 1960, Viva1960, an Egyptian homewear brand has got your back for the ultimate cozy experience. Inspired by the western feminist movement, sisters Marie and Victoria Nashed aimed to be a voice for women. This aspiration eventually led the sister-duo to convince their family to turn their atelier into a large workshop for the production of clothing with young ladies from their family at the forefront of the project.
After the success of the workshop, however, Victoria passed away and so to honor her sister, Marie named it “Viva for Couture.” That’s what eventually formed Viva1960, the brand catering today to the latest fashion trends while accentuating women’s beauty. Though the brand’s torch has been passed down several times across family generations, it still maintained its core mission of creating comfortable products for women at an affordable price. Through each developmental phase, a new chapter of Viva1960 begins; so let’s flip the page to everything you need to know about Viva1960 now.
Aiming to support women by offering them comfort through homewear, Viva1960 provides an eclectic range of fashion. Ranging from pajamas to onesies, the female-driven brand covers it all. In addition to its emphasis on coziness at a budget-friendly price, it also caters to sustainability. This is seen through their eco-friendly collection made out of recyclable products; covering bucket hats, beanies, and scarfs. Perfect for the winter season.
Now that you’re caught up on Viva1960’s story, you’re just one click away from fulfilling your desire with the Egyptian cozy brand.
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