Balancing her family’s health and fitness on one hand, and Cairo-based The Wellness Log on the other, Norshek Fawzy‘s commitment to everything is inspiring, or should we say, fitspiring. But that wasn’t just enough for her. Fawzy decided to one up the fitness game in the Middle East, head to Abu Dhabi and create Jumpsuite.
“It’s the marketplace for everything health and fitness, a go-to place for workout and nutrition programs by professionals from all over the world. Whatever anyone’s preference, target or lifestyle is, they can find the perfect fit for them,” Fawzy says with fire in her eyes.
We were astonished as to how and why Jumpsuite launched in Abu Dhabi, of all places, and not Egypt.
“We will always aim to be at Om El Donya,” Fawzy said. “Setting up the company in Abu Dhabi was a strategic business move, but the brand is global. Right now the trainers and nutritionists on board are from Egypt, UAE, Kuwait, UK, US and Russia. We also have two sides to the platform, one targets trainers, nutritionists and gyms. The other targets everyone who wants any kind of program. From athletes, housewives, diabetics… anyone!”
Jumpsuite is a #GameChanger, she proclaims; it will not just change the fitness game around the world, but revolutionize it.
“There isn’t one place out there that connects trainers and nutritionists with people. It simply just doesn’t exist. With tech peaking, trainers and nutritionists still send programs in emails, and clients print a black piece of paper and take it to the gym or stick it on their fridge,” she explained.
“Jumpsuite will digitalize all this, empower the trainers to create more programs, reach more clients and expand their reach beyond geographic location,” she continued. “We will give you a chance to get a program from the leading weightlifting trainer in Russia, compare him to seven others and rate them once you’ve tried them.”
With this little baby coming to life and already making waves all over social media, we just had to ask Fawzy what is the difference between Jumpsuite and The Wellness Log, and more importantly, what will become of The Wellness Log.
“The Wellness Log is a program provider, while Jumpsuite is a platform for ALL program providers to showcase their products on a marketplace. Think of it this way, The Wellness Log is like a family having a blog that showcases their home, and you can rent it through the blog, Jumpsuite, exactly like AirBnb, a platform where all families and individuals showcase their homes and people chose whatever fits them,” she explained to us. “About handling both, before we launched Jumpsuite we made sure The Wellness Log had a fully dedicated team to run it.”
WE SAID THIS: You can watch co-founder’s interview with CNN here.
