Zara has launched an ad campaign on social media that sparked calls for boycott and protests all over social media. The ad that is under lots of scrutiny and debate showed mannequins wrapped in white cloth, that looked like the images of Gazan children, dead amid the current Genocide.
As #Boycott Zara hashtag became a trend, several protests at Zara stores have taken place, mocking the campaign and denouncing it.
In Melbourne, tens of protesters made a walk in carrying dolls rapped in white cloth mimicking the coffins of Gaza children.
Similarly, protesters in Germany walked into stores despite attempts from staff members to stop them. They were seen with duct tape on mouth.
@_mo_tv Video by @Amal?✨|Therapeutin?| #germany #hannover #humanity #humanrights #zara #boycottzara , #stopthegenocide #palestine #europe #freepalestine??❤️ #غزة #stopthewar #freedom #motv? @MO tv ? @MO tv ? @MO tv ?
While Glasgow witnessed another protest by Pro-Palestine group in front of the entrance of Zara Store causing the branch to close.
@travelwithkashmiri Global fashion giant Zara ‘regrets’ ads critics said resembled dead bodies of Palestinians after protests #Glasgow#Scotland #zara
Tunisia joined the protest, that included red spraying store windows, and dozens of protesters were carrying the Palestinian flag.
@bnghvsctp2q #دويتو مع @REYAD BELKACEM ?? #boycottzara
Canada also saw a Zara protest where dozens of people wrapped in Palestinian flag chanted “Shame, Shame on your campaign.”
@jacksonhinkl #telegraaf #nieuws #news #rtlnieuws #nieuwsblad #bestoftheday #besttiktok #tiktoktrend #nosnieuws #nieuwsuur #belgiumnews #swedishnews #britishnews #zaranews #zarawinter2023 #zaramontreal
Zara said the campaign, which also featured mannequins with missing limbs, had been conceived in July and photographed in September, before the conflict erupted in October, and was meant to show unfinished sculptures in a sculptor’s studio.
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