This may come as a surprise to some, but it definitely is a given; social media giant Facebook is the most positively perceived brand in…
Author: Sherry El Kilany
Sherry El Kilany
Some call her a workaholic, others call her driven, she calls herself a hustler. Some find her outgoing, others standoffish, she's just a confused intro/extrovert. Spanning over 10 years in the event and marketing industry, Sherry began her career in Egypt's burgeoning Sports Marketing industry, to quickly be recruited by the Middle East's largest Film Studio Rotana Studios to spearhead and manage their Marketing Department, before starting her own company Nineteen84 Luxury & Entertainment Management. Along the way she built some of Egypt's most successful websites, leading up until Scoop Empire, a compilation of her and her 2 partners (best friends) brain child!
Turkey hasn’t caught a break in the last month, much like the Middle East. Every time one country begins to breathe a sigh of relief,…
The other day a friend of mine asked me what were my favorite Egyptian brands of 2016. After lots, and lots of thinking, I’ve compiled a…
I’m a sucker for a deal, regardless if it makes sense or not; if it’s 50% off I want it! Why would I need a…
The #AbuDhabiGP is finally just around the corner with it being one of the most coveted events a year, I can’t help but get excited. But…
Summer coming to an end is one of my most dreaded times of year, but putting aside my emotional distress, it only makes way for…
It seems like businesses in the Middle East can’t catch a break, from global recessions crippling the markets, to Arab springs rocking the region and…
When it comes to the king of Ramadan tents and nights, the big boy on the block goes to Ramadana. A tent that has been…
Egypt’s darling desert store NOLA Cupcakes, has been a staple in Egyptian homes since they parlayed onto the scene back in 2010. Ever since then walking…
Relaxation — it doesn’t come easy in the city that never sleeps! Between being stuck in traffic, running around to meetings, or being a working mother…