After two weeks of anticipation, Coke finally released their ads for Ramadan 2015. For nearly three weeks now, people have been literally knocking on Coke’s…
Author: Ahmed Emad
Ahmed Emad
A creative AD-dict who gets high on original ideas.. passionate about Egypt, advertising, branding, social media, shisha and his curly hair.. Working in advertising and communication in KSA, Dubai, Beirut and Cairo; Ahmed has taken it on as a personal goal to raise the bar of the Egyptian advertising scene to world class standards.. He keeps an ad critique blog that has been running since 2009.
There isn’t really much of a genre for this ad analysis, the star is the genre – well, the superstar, actually: Amr Diab. Amr Diab has…
I was honored to be invited amongst a handful of Egypt’s social media stars by Pepsi for their ad reveal on Wednesday night at the…
With the amount of ads to discuss this year, I’ve decided to group them into logical categories. This edition of RamaScoops is all about F&B. …
Ramadan has always been a battlefield of the biggest advertisers in the country and this year isn’t any different. By default in the industry (because of…
Hello, friends. Kol sana wento tayyebeen. No need for introductions this year, you know what I write, and that’s why you’re here. Ramadan’s season kickoff seems…
Every year, there is that one campaign that stands out and becomes an icon for future ad fanatic generations. From “Bibo far2a3 Gigi” in the early…
As we approach the end of Ramadan with less than 10 days ahead of us, I took all the time possible to wait for these brands…
As we all know, Ramadan is the biggest season when it comes to advertising in Egypt, with the highest TV viewership, the most expensive ads and…
It is without doubt that Pepsi has always been a moving force in the Egyptian advertising scene, creating ads that have left a mark in…