For as far as I remember, Ramadan has always been a month of doing-good, charity and giving back to society. But for some reason, it seemed…
Author: Ahmed Emad
Ahmed Emad
A creative AD-dict who gets high on original ideas.. passionate about Egypt, advertising, branding, social media, shisha and his curly hair.. Working in advertising and communication in KSA, Dubai, Beirut and Cairo; Ahmed has taken it on as a personal goal to raise the bar of the Egyptian advertising scene to world class standards.. He keeps an ad critique blog that has been running since 2009.
This year, instead of waiting ’till mid Ramadan to release their respective production, the ad race started alright, but on a CSR angle. Every company has…
In a swift and unprecedented move, and after backlash from the public, the Consumer Protection Agency (CPA) (جهاز حماية المستهلك) has issued an official…
Egypt has always been a hub for the Middle East when it comes to advertising, especially TV advertising. We have pioneered the industry and shaped…
As we progress onto day two of Ramadan, more ads are launching and becoming more abundant on the scene. Below, we will review some of…
As we enter a new season of mosalsalat and ads, and before we highlight the biggest winners (and losers) on the ad space this year, there have…
Hello good people, One last article as we bid 2015 farewell (w neksar waraha kaza 2olla, mesh wa7da bas). Despite a rather futile Ramadan season, there has…
After a month-long ad and drama marathon, we have finally reached the finish line. Even though the race wasn’t as heated as we’re used to, with…
With just a couple of days left in Ramadan, we couldn’t have wrapped our ad critique without mentioning some of the great work that has been…
Since the real estate craze started in Egypt in 2008, this sector has boomed on the advertising scene as well. It is becoming as hot of…