Buying online is one of the new ways to purchase products or services, since confinement has led many to not be able to leave their homes this way has become the best option, and without a doubt, the big brands and online stores are taking advantage of it. There is a great war for sales and clients, and each one looks for an efficient way to attract both towards his business.
Using coupons as a customer loyalty strategy
Online stores are aware of what it means to grant benefits to clients, like an amazon UAE promo code, for example. This translates into a greater number of people visiting your site and looking at everything you have to offer. Once you have captured their attention and made your first sales, you can stay within their purchase options by sending them a special discount code.
When we speak of customer loyalty, we mean to retain customers already won, that is, those who in one way or another have acquired a product from the company.
And the idea is that they continue to buy thanks to the bonuses and positive experiences they have had. One of the main ways to retain consumer loyalty is through the use of promotional and discount coupons.
Don’t leave all marketing to coupons
While using coupons is an interesting marketing strategy, they shouldn’t do all the work on their own. An online store must know how to attract its customers without having to offer rewards, and this is achieved through valuable content and an intuitive and pleasant corporate web design at first glance.
Nobody wants to leave their online purchases in the hands of a sloppy-looking e-commerce company with a dubious reputation, even when the products are 50 percent off.
Hence, the importance of complementing the coupons with other types of proposals and initiatives, such as customer service and after-sales service. A buyer who feels welcome and who knows that the store cares that he has received the purchase from them will want to buy again in that place.
Electronic coupons vs physical coupons
The delivery of coupons from person to person is an old strategy but one that could continue to give good results, although the technological age is really wreaking havoc in this regard. Everybody nowadays owns a smartphone and instead of forgetting your coupon at home, you can make use of it just by checking the promotional code received in your email.
Traditional coupons also represent a waste of material that, in the end, is unnecessary for the environment since, mostly, it ends up in the streets of the city or garbage cans. Users can get the most out of it as long as they feel like they have everything within one click, enter your website and receive an immediate discount just by scanning their coupon.
In this sense, the sum of these actions will undoubtedly allow customer loyalty, in other words: they arrive at a well-designed website in which they are always served on time, receive gifts and bonuses associated with their purchase that they can exchange in a certain period of time for a product, in addition to offering them a personalized tracking of their shipment, with this the company ensures that customers return again and again.
