Sahel season is almost over and as much as it hurts to say goodbye, it’s quite a relief we’ll no longer have to worry about hair crises. Summer vibes are undeniably good especially if you’re doing Sahel right. But what good can vitamin sea do you when you end up being under nature’s wildest curse, humidity that leads to hair damage!
As hair damage is a girl’s worst enemy, Dove is taking action towards fighting it. As part of the brand’s endless initiatives to promote natural beauty, it’s launching a new movement under the name متخليش حاجه توقفك. Why let humidity stop you from enjoying your summer vacay when you can rock your natural curls like a lady boss? That is exactly Dove’s logic when they thought about empowering their women by providing them with the ultimate hair solutions. After all, if a bad hair day can’t stop you, nothing else can.
Right when you’re daydreaming about a shower or a quick dip in the water on a hot sunny day, you might be lucky enough to stumble upon one of the Dove spots in Sahel. The activation is like clicking on a restart button for your hair. The whole experience is, by all means, refreshing and pampering to all the ladies out there. You’ll start with a soothing hair wash using Dove’s products. Then you move to styling in which you’ll choose a braid hairdo from a selection of gracious options. You’d even get the cherry on top, a hair accessory! Not to mention a special giveaway bag that has all Dove shampoo, conditioner, and a towel. Afterwards, you get to share your testimonial on a whiteboard that also bears a photo of you rocking that natural look.
Speaking of which, testimonials were pretty rewarding for Dove. Not just that many girls said that they are already frequent consumers, but they also love the refreshing experience with the friendly team behind it. They also mentioned how much they love Dove’s conditioner for its moisturizing features and lovely smell. I’ve personally tried Dove’s spot in Telal and I could heartfully agree with these girls; it’s truly an exceptional experience.
Dove is on its way to Amwaj next week, and so should all of the bedazzling ladies of Sahel! Head to Amwaj, to join the glorious movement and enjoy the hairstyle you deserve this summer.
