This week marked the first time the iconic Egyptian jewelry brand Azza Fahmy opened a store outside of the Middle East. Having built up their English and international clientele for years through their online stores, it only made sense to open their store’s door in the UK. The brand started big with a first shop nowhere else than in the heart of London’s luxury fashion at the Burlington Arcade in Mayfair. The store is a dreamy combination of Egyptian heritage meets world history with a luxury feel that only Azza Fahmy can master. Watch below.
Exclusive: Amina Ghali Takes Us on a Tour of Azza Fahmy’s Brand New London Store
By Anicée Gohar
Anicée Gohar
Anicée studied a lot of serious sh** to end up spending her life at some of the most frivolous events around the world, from red carpets to festivals. TV producer/director, reporter and occasional writer, Anicee wants to remain a child forever and gets excited about baby goats, Nutella, good movies, the beach, and weirdos. Half Egyptian half French, living in Soho London, on the road most of the year, she would be best described as a nomad with serious commitment issues. @aniceegohar